September 15, 2012


What's better than handmade typography? Not much. Maybe ice cream, especially Jeni's Splendid Ice Creams. Some of my favorite ice cream ever, and its from my home state. But this blog isn't about desserts. One thing that makes the Jeni's brand so amazing is their use of handmade lettering. Everywhere. From their custom logo, to their menus and their packaging. Every part of their brand experience has a warm, personal touch enhanced by the use of unique, yet cohesive custom type. Overall it makes you feel welcome, like you are part of a big family of icecream (and design) lovers.

More after the jump.

Go visit a scoop shop or at least their website for more insight into their brand experience.

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